I like to think of the business of search as a town in the Wild West. There are the towns people, That's anyone who uses the Internet. There are the shop owners, which is anyone who advertises on a search engine. And then there are the big players in the town. The people who run the town, like a crime boss controlling everything, yet allowing people to go about there daily business. Obviously, The biggest Sheriff in town right now is Google. Well, cowboys and girls, there is a new deputy in town. Today, Microsoft officially finished it's deal to buy Yahoo's search. That's right, now anytime you search anything on Yahoo, it will now be powered by Bing. This gives Bing a 28% market share in the wild west town of Search. That may not be much compared to the 65% share that Google owns, but now at least Google has a competitor that thinks they can take on the big dog. Microsoft thinks there search algorithm is better than Google's and many people tend to agree.
For now, all we can do is gather at the town square and watch the shootout at noon...
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